Hollywood 'gaining ground' in China
30 October 2012 Last updated at 01:48 GMT
In just over a week, China's Communist Party will begin the process of appointing a new generation of leaders.
They will take over the reins of a country now well and truly established as a global power, both economically and politically.
But there's still one area in which it can be argued China lags far behind the United States.
For decades, America has been able to extend its "soft power" beyond its shores through Hollywood movies.
And as John Sudworth reports, those American movies are still proving a big hit with Chinese audiences.