South Korea's recycling revolution
22 June 2012 Last updated at 06:50 BST
South Korea is channelling 2% of its GDP into its Green Growth Plan - a vision of a more environmentally friendly economy.
The Asian powerhouse has based its success on traditional industries, but a vast range of green policies - from waste-management to air-quality and renewable energy - has given rise to new sustainable industries.
Lucy Williamson reports.