Models ride the subway in Sao Paulo fashion week preview
28 October 2013 Last updated at 16:29 GMT
Subway stations in the city of Sao Paulo in Brazil were turned into improvised catwalks on Sunday in an event to promote the city's Fashion Week.
The preview was designed to give ordinary Brazilians a taste of the glamour of high end fashion events - all for the cost of a normal tube ticket.
Bruno Garcez reports.