London Calling: Hampstead
25 June 2012 Last updated at 00:26 BST
As part of the London Calling season, BBC World Service has been discovering some of the quirkier areas of the Olympic city.
In this third episode, Seva Novgorodsev from bbcrussian.com visits Hampstead, a prosperous area in north London with strong literary connections.
The nearby heath is famous for its green expanses and bathing ponds.