Elephant Parade of 14 statues comes to Cardiff

Alex Jones with her elephant design, Spirit TV presenter Alex Jones collaborated with designer Mercy Delta to create Spirit

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Fourteen life-size statues of baby elephants have come to Cardiff to raise awareness of conservation efforts to prevent their extinction in Asia.

They have been designed by artists and celebrities from around the UK, including BBC TV's Alex Jones and Super Furry Animals' associate Pete Fowler.

The statues will be placed at eight of the city's landmarks, such as the Wales Millennium Centre and St David's Hall.

They will spend three weeks in the Welsh capital as part of a UK tour.

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My design for Elephant Parade connects with my ever growing family of characters and creatures - a world I call Monsterism”

End Quote Pete Fowler Artist

The intu Elephant Parade is supporting the Asian Elephant Foundation, a charity helping conservation projects.

Previous parades have visited cities around the world, starting in Rotterdam in the Netherlands in 2007. Since then the pieces have been seen in places as varied as Amsterdam, Singapore, Milan and Copenhagen.

The celebrity contributors have included model Claudia Schiffer, comedian Ricky Gervais, clothes designer Tommy Hilfiger, artist Jack Vettriano, singer Joss Stone and X Factor stars Rylan Clark and Leona Lewis.

TV presenter Alex Jones collaborated with designer Mercy Delta to create her elephant called Spirit.

She said: "The Elephant Parade national tour is a vibrant and creative public art initiative that is in aid of such a good cause and is also accessible to so many people across the UK. I'm so delighted that it will be visiting Wales."

'Captivating'
Mega Nova by Pete Fowler Pete Fowler adds another animal to his artistic menagerie of Monsterism

Artist Pete Fowler, known for his design work for Welsh rock band Super Furry Animals, has also designed an elephant and called it Mega Nova.

He said his inspiration came from nature, daily life, monsters and music and much more.

"My design for Elephant Parade connects with my ever growing family of characters and creatures - a world I call Monsterism," he said.

"I'm really looking forward to being part of the Elephant Parade 2013 and thoroughly enjoyed designing and painting my elephant."

The UK Elephant Parade tour started in London on 16 July and since then has visited cities including Newcastle and Manchester. The tour ends in London on 28 July next year.

As well as the Wales Millennium Centre and St David's Hall, the elephants can been seen at Cardiff's Central Library, St David's Centre, Sherman Theatre, the Royal Welsh College of Music and Drama, Techniquest and the Cardiff International White Water rafting centre.

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