Alcohol Concern wants supermarket drink restrictions

Wine on supermarket shelf The group claims supermarkets are 'overflowing' with discount alcohol

Alcohol campaigners have claimed supermarkets are fuelling a "drinking culture" after a snapshot survey.

Alcohol Concern Cymru visited a branch of each big chain in Cardiff in one day and found beer and wine on sale near doors and the tills, as well as on food aisles.

It wants sale points restricted to one aisle.

But retailers said the survey before Christmas was "small scale" and "skewed".

The supermarkets say they already promote a "responsible attitude to alcohol", adding that it did not help to "demonise" it.

The research involved a single visit to a branch of each supermarket in Cardiff on a single day in December 2010.

However, Alcohol Concern Cymru says the current sales policy promotes alcohol as a "normal commodity", like any other drink.

Mark Leyshon, from the charity, said: "Supermarkets are overflowing with discount alcohol, and it's often displayed throughout the store.


  • Asda: Bottles of wine at the fish, meat and deli counters and cans of cider next to the hot chicken counter
  • Morrisons: Beer next to fruit and vegetables, and champagne next to the milk
  • Sainsbury: Wine next to soft drinks, bottles of spirits next to fruit and boxes of beer next to cheese
  • Tesco: Bottles of spirits next to bread and tea, and cans of cider were found next to crisps
  • Source: Alcohol Concern/Our of the way? Alcohol displays in supermarkets

"It's now common practice to sell wine next to ready-meals for example, pushing the idea that a relaxing meal should be accompanied by an alcoholic drink.

"Such practices promote alcohol as a normal commodity, like any other type of food or drink."

The charity commissioned an independent research company to undertake a "snapshot survey" of four Cardiff supermarkets - Sainsbury's, Tesco, Morrisons and Asda - recording where alcoholic items were located.


They say they found discounted alcohol at the front of one store entrance, bottles of wine at the fish, meat and deli counters, and bottles of champagne next to milk.

Andrew Opie, food director for the British Retail Consortium, said as the "small-scale" survey was carried out in December, its findings would be "skewed" as it took place at a time when there was "increased customer demand" due to the Christmas period.

"There's no evidence to link the way alcohol is sold currently to irresponsible drinking," he said.

"Solving problems caused by alcohol depend on a change in culture.

"Retailers are focused on promoting a responsible attitude to alcohol. It doesn't help to demonise it."

More on This Story

The BBC is not responsible for the content of external Internet sites

BBC South East Wales



9 °C 2 °C


  • Elderly manSuicide decline

    The number of old people killing themselves has fallen. Why?

  • Petrol pumpPumping up

    Why are petrol prices rising again?

  • Image of George from Tube CrushTube crush

    How London's male commuters set Chinese hearts racing

  • TricycleTreasure trove

    The lost property shop stuffed with diamonds, bikes... and a leg

  • Boris Nemtsov'I loved Nemtsov'

    A murder in an atmosphere of hatred and intolerance

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.