Cable's partner calls for drink warnings
Rachel Jones, the girlfriend of the former Stereophonics drummer Stuart Cable who died after a drinking binge, is leading a new campaign for stronger warnings on alcohol packaging.
Think Before You Drink is aimed at bringing alcohol labelling into line with cigarette packaging which actively warns people about the perils of smoking.
Stuart Cable died in June 2010 after a weekend of heavy drinking including a large amount of spirits which caused him to lose consciousness and choke on his vomit.
Speaking to Jamie Owen and Louise Elliott on BBC Radio Wales, Ms Jones said phrases like "enjoy responsibly" didn't adequately reflect the dangerous and occasionally fatal consequences of heavy drinking.
She said starker warnings on bottles and cans along the lines of "Drinking Kills" could make people think twice.
"Prevention is better than cure and there's no cure for death."