Holyhead aims to land more cash from cruise passengers
15 August 2014 Last updated at 08:44 BST
Holyhead's leisure cruise industry is bringing more than 10,000 tourists to north Wales each holiday season, Anglesey council says.
With even more expected next year, the local authority says the challenge is to encourage more of the visitors to spend money in Holyhead itself.
It is organising live music and a free bus service to the town for passengers.
The port launched itself as a cruise ship destination in 2005, with some vessels now carrying 2,500 passengers.
Chris Dearden reports.