Totally Locally boost for Crickhowell with £5 spending challenge
26 October 2013 Last updated at 14:25 BST
Businesses have joined forces to promote a Powys town as a place to shop locally, to give the local economy a potential boost of £1.4m annually.
The Totally Locally scheme in Crickhowell involves local people spending £5 in local shops each week.
Bookshop owner Emma Corfield-Walters told Mai Davies of BBC Radio Wales the idea began in Yorkshire and had spread.