Recycling in Wales is big business
27 August 2013 Last updated at 20:43 BST
This week, BBC Wales Today is examining what happens to our rubbish.
A decade ago people in Wales recycled 12% of their rubbish. Now, the target in Wales is 52% and Wales crossed the 50% mark for the first time last year.
By 2025, the Welsh government wants to see 70% of the rubbish households put in the bins recycled.
Roger Pinney examines the business behind what is recycled.