Horsemeat scandal: Welsh government 'failed to promote lamb and beef'
23 May 2013 Last updated at 15:12 BST
The Welsh government has been accused of failing to capitalise on the horsemeat scandal by promoting Welsh beef and lamb.
Prof Terry Marsden, a former government food adviser, says it was a "classic case" of the Welsh government failing to make more out of a commercial opportunity.
The Welsh government says it will review the way it handled the scandal.
Jordan Davies reports.