Welsh language challenge for BBC Wales, says Rhodri Talfan Davies
People's use of Welsh should be better reflected on English-language programmes made by BBC Wales, says its director.
Rhodri Talfan Davies says the fall in the number of people speaking Welsh has also led to challenges in broadcasting.
His comments were made in a speech at the Celtic Media Festival in Swansea.
BBC Wales' arts and media correspondent Huw Thomas spoke to the BBC Wales boss and took the temperature on the streets of Wales.