Alice inspired Christmas grotto for Llandudno
15 November 2012 Last updated at 08:18 GMT
A town is using its connection to Alice in Wonderland in a bid to try and encourage shoppers to part with their money this Christmas.
Llandudno is putting on its Christmas Fayre and using figures from a former Alice museum in its grotto.
The little girl that inspired the Alice in Wonderland books used to have a second home in the town.
With less than six weeks to go businesses in the town hope the event will boost trade.
Chris Dearden reports.