Dairy firm Trioni part of UK trade mission to China
12 November 2012 Last updated at 08:43 GMT
UK Environment Secretary Owen Paterson is leading a trade mission to China to promote British food.
Mr Paterson will meet dairy companies, trade associations, industry experts and retailers in Shanghai.
One of those companies that will be joining him is Trioni, the dairy company based in Pembrokeshire.
Its managing director Laurence Harris spoke to Radio Wales about trying to break into new markets.