Danish TV's interest in Swansea City and Laudrup
31 August 2012 Last updated at 11:08 BST
A broadcaster in Denmark is planning to show all Swansea City Football Club's games due to the popularity of the club's Danish manager.
In his homeland, Michael Laudrup is "the biggest sports person we've ever had", according to broadcaster Viasat.
The channel's head of sport says the combination of Laudrup and the Premier League is a ratings winner.
Peter Norrelund told Peter Johnson on BBC Radio Wales what the Danes thought of their national treasure.