Tour of Britain Scottish stage's impact examined
A study is to be conducted into the economic value of the Tour of Britain stage in the south of Scotland.
Spectators braved wind and rain on Sunday to watch cycling's elite compete in the first leg of the race between Peebles and Dumfries.
Victory went to multiple Tour de France stage winner Mark Cavendish in a sprint finish on the Whitesands.
Dumfries and Galloway Council events officer Ian Barr said there were significant economic spin-offs.
"EventScotland will conduct a survey into the economic impact but we expect the direct financial impact to be over £200,000 to the economy," he said.
"And a media value of more than double that - about £400,000 - in terms of the publicity Dumfries and Galloway gets from the event."
He said that was a "big, big return" on the costs of staging the event.
Large crowds lined the route from the Scottish Borders to Dumfries to see one of the best fields assembled for the race.
Stage winner Cavendish paid tribute to those who turned out to watch the action.
"It has been wicked," he said.
"From the start in Peebles right the way through the stage down to the finish here in Dumfries, the crowds have been quite spectacular considering the weather.
"You wouldn't have thought you would have got this in Great Britain a few years ago.
"The last time I rode the Tour of Britain it wasn't anything like this."