Scotland business

DC Thomson to launch children's gaming magazine

Children gaming
Image caption The magazine will focus on multi-platform gaming and entertainment

Dundee-based publisher DC Thomson is to enter the children's gaming magazine market for the first time, with the launch of a new publication.

110% Gaming will be aimed at children aged eight to 12 and focus on multi-platform gaming and entertainment.

DC Thomson said the magazine had already attracted key advertisers, including Warner Bros, and will be stocked in all major retailers.

Issue one will go on sale on 15 October.

The publisher said the title would include "funny stories, age-appropriate video clips, multi-platform gaming reviews, top tips and exclusive covermount giveaways".

A number of digital platforms will complement the magazine title.

Editor Gareth Whelan said: "We've taken a completely fresh approach to this title and we believe that it's unlike anything else in the children's marketplace.

"Our research showed a gap in the market for an age-appropriate gaming title and we're confident that 110% Gaming will appeal to kids and to their parents."

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