Scots retailers report 'underwhelming' November sales

Shop till Retailers blamed poor weather and hesitant shoppers for the "underwhelming" sales figures

Related Stories

Sales failed to take off on the high street last month despite growing consumer confidence, according to a retail survey.

The Scottish Retail Consortium (SRC) said total sales fell by 1.2% on the same period last year.

Taking account of shop price inflation, revenues were down 2.7% in real terms.

SRC described the figures as "underwhelming", blaming the fall on poor weather and shoppers waiting for promotions and discounts before buying.

The latest data, compiled in association with KPMG, showed total food sales were 2.6% higher than November 2011 - but 2% down in real terms.

SRC said consumers were attempting to spread the cost of festive food, with sales of Christmas puddings starting earlier than last year.

It added that supermarkets were displaying "ugly fruit and veg" to help farmers sell their crops, despite poor growing conditions, and shield shoppers from price increases on fresh food.

Meanwhile, total non-food sales fell by 4.7% on a year earlier, with clothing and footwear posting its second worst performance since January.

'Challenging year'

SRC director Fiona Moriarty said: "These underwhelming figures, which scarcely improve on October, mark the closing stages of what has been a challenging year for retailers in Scotland.

"Consumer confidence is stronger but this has yet to kick-start sales growth.

"While there's not much cause for cheer in November's figures, retailers have been reporting increased sales in recent weeks, suggesting that the public mood is shifting as the festive season approaches."

She added: "With Christmas falling on a Tuesday this year, many may sense that having a full shopping weekend two days before Christmas gives them more time to round off their buying.

"Retailers will be hoping that, in the end, these factors translate into a merry Christmas."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland business stories

RSS

Features

  • John CurticeScotland decides

    Referendum race 'may have got tighter'


  • RihannaCloud caution

    After celebrity leaks, what can you do to safeguard your photos?


  • Cesc FabregasFair price?

    Have some football clubs overpaid for their new players?


  • Woman and hairdryerBlow back

    Would banning high-power appliances actually save energy?


  • Rack of lambFavourite feast

    Is the UK unusually fond of lamb and potatoes?


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.