Skyscanner lands China search engine deal

Aircraft Baidu will use Skyscanner's service for international flight searches

Travel search site Skyscanner has announced a partnership with one of China's top search engines.

The Edinburgh-based firm said Baidu had chosen to use its service for international flight search.

Skyscanner will be known in China as Tianxun.

The firm, which runs the most visited flight search website in Europe, described the partnership as a "significant development" in its fastest-growing region.

Skyscanner's director for Asia Pacific, Ewan Gray, said: "The success of our strategy in China comes down to a few things, including our ability to localise website content for the Chinese user, optimising search engine keywords, conducting online marketing campaigns and, not insignificantly, building relationships with China's leading airlines and online travel agents."

Skyscanner also announced the opening of its first China-based office, in Beijing.

The move comes less than a year after the travel search site opened its first Asia-Pacific office in Singapore.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland business stories

RSS

Features

  • An undated file photo posted on 27 August 2014 by the Raqqa Media Center of the Islamic State group, showing IS fighters waving the group's flag from a damaged government fighter jet in Raqqa, Syria.Adapt or die?

    IS militants seem to be changing tactics after air strikes


  • signClean and tidy

    Things that could only happen in a Hong Kong protest


  • Child eating ice creamTooth top tips

    Experts on ways to encourage children to look after their teeth


  • Almaz cleaning floorAlmaz's prison

    Beaten and raped - the story of an African servant in Saudi Arabia


  • Train drawn by Jonathan Backhouse, 1825Original 'geeks'

    What hobby did this drawing start in 1825?


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.