Irn Bru sales increase in England and Wales

Bottles of fizzy drinks AG Barr says sales of Irn Bru rose 8% in the last six months.

Related Stories

Increased sales of Irn Bru in England and Wales have helped profits at the drinks company AG Barr.

The Cumbernauld-based firm announced that half year pre-tax profits had risen by 18.8% to £16m.

Irn Bru brand revenue rose by 8%, which the company said was down to increased distribution and marketing, especially in the north of England.

AG Barr's Rubicon brand saw sales rise 37% after sponsorship deals with cricket events.

A statement from the company said: "The Barr brand continued to make excellent progress in the period, building on the prior year's strong sales performance as the brand moves into new geographies and new channels outside of its Scottish heartland.

"As part of our longer-term strategy, and despite the continued economic uncertainty and commercial challenges facing us, we have once more increased marketing investment across all of our core brands as we aim to invest now to further develop brand awareness and create future consumer demand."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland business stories



  • Firth of Forth bridgeWhat came Firth?

    How the Forth was crossed before the famous bridge

  • Petrol pumpPumping up

    Why are petrol prices rising again?

  • Image of George from Tube CrushTube crush

    How London's male commuters set Chinese hearts racing

  • Elderly manSuicide decline

    The number of old people killing themselves has fallen. Why?

  • TricycleTreasure trove

    The lost property shop stuffed with diamonds, bikes... and a leg

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.