Harris Tweed mill on Lewis targets Russia

Moscow Brian Wilson said Russia's climate was suited to Harris Tweed

Related Stories

A Harris Tweed mill hopes Russia will become a major market for the fabric.

Lewis-based Harris Tweed Hebrides was one of 10 textile firms that took part in Style: Scotland, which was held in the British Embassy in Moscow.

Brian Wilson, chairman of Harris Tweed Hebrides, said Russia "ticked all the boxes" in terms of climate and respect for quality heritage products.

He added that it was a tough market to break into, but the rewards would be great for firms that persisted.

At the moment more than 40% of all Harris Tweed exports goes to Japan, overtaking sales to Germany, according to the Harris Tweed Authority (HTA).

Demand from that Far East market is expected to push this year's total production to more than a million metres of cloth. In 2009, production ran to just 500,000 metres.

Mr Wilson said he hoped Russia would emerge as another strong overseas market.

He said: "We have been working on the Russian market for three years and this was by far the strongest interest we have experienced from both the fashion and interiors markets.

"There is a real enthusiasm at present for British products and tradition.

"For example, there was the first Tweed Run in Moscow a couple of weeks ago and 300 people turned up in tweeds and rode round a Moscow park on their bicycles. Many of them were wearing Harris Tweed and every one of them would aspire to."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Highlands & Islands

Weather

Inverness

15 °C 13 °C

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.