VisitScotland to spend £2.5m marketing Glasgow 2014
- 22 July 2013
- From the section Glasgow & West Scotland
Tourism bosses are planning to spend £2.5m marketing the 2014 Commonwealth Games at home and abroad.
VisitScotland has revealed the first details of its campaign to promote Glasgow and the wider country in the run-up to the event.
The agency has already targeted thousands of potential domestic visitors, through a series of direct mailing initiatives and e-zines.
Television adverts will be shown across the UK and Ireland later this year.
VisitScotland said it planned to use the enthusiasm generated by London 2012, with marketing in the South East of England, as well as focusing on the North West of England, including Manchester, host of the 2002 Commonwealth Games.
'Bangalore to Toronto'
Journalists from India, Australia, and Canada have been invited to experience Glasgow. They will tour the Games venues as well as being taken on trips outside the city.
A series of sales missions, trade workshops and media events are also scheduled to take place in India, Australia, New Zealand and Canada.
Mike Cantlay, chairman of VisitScotland, said: "As Scotland's biggest ever sporting event, the Glasgow 2014 Commonwealth Games offers a magnificent opportunity to promote Glasgow and the country's prowess as a world leading tourism destination.
"Ahead of welcoming the world in 2014, we're working hard to promote the Games as one of the must-see events next year, engaging with world leading publications as well as pursuing a marketing campaign which will see activity from Bangalore to Toronto, alongside an extensive push here at home.
"Our message is clear: enjoy a magnificent Commonwealth Games, enjoy one of the best cities in the world - now go and enjoy the rest of Scotland."
Tourism Minister Fergus Ewing added: "2014 is an exciting year for Scotland, when we will welcome the world through three major events: the Glasgow Commonwealth Games, Homecoming and the Ryder Cup.
"The Games alone will attract athletes and officials from 71 nations and territories, and through this £2.5m campaign we will be offering a warm welcome to people worldwide to join us in 2014.
"The Commonwealth Games is not just a world class sporting event - it's also an opportunity to showcase Glasgow internationally as a first-class visitor destination."