Does 'gingerism' really exist?
12 August 2013 Last updated at 12:25 BST
The first ever 'Ginger Pride' march has been staged in Edinburgh as part of the Fringe.
It was billed as a fun way to stand up to "prejudice" against ginger people. But does so-called "gingerism" really exist? Our reporter Emma Ailes went along to find out.