Marchers on Ginger Pride Walk
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Does 'gingerism' really exist?

12 August 2013 Last updated at 12:25 BST

The first ever 'Ginger Pride' march has been staged in Edinburgh as part of the Fringe.

It was billed as a fun way to stand up to "prejudice" against ginger people. But does so-called "gingerism" really exist? Our reporter Emma Ailes went along to find out.