Scotland

Decline in sales of newspapers in Scotland continues

A selection of newspapers
Image caption Almost all titles report lost sales

Newspaper sales in Scotland continued to fall in June.

Figures released by the Audit Bureau of Circulation (ABC) revealed that almost every national daily and Sunday title recorded declining numbers.

The only exception was the 'i' which reported an increase of almost 12% while all the major titles reported year-on-year decreases between June 2012 and last month.

The falling circulations have hit tabloid, broadsheet and the mid-market.

Some have reported large double digit percentage falls in average sales.

The Herald and Sunday Herald as well as the Scotsman and Scotland on Sunday have removed themselves from the national figures and are now included in the ABC regional newspapers report.

The figures published by ABC were:

  • Daily Mirror: -8.4% from 21,572 to 19,767 last month
  • Daily Record: -9.7% from 253,047 to 228,515 last month
  • Daily Star of Scotland: -14.6% from 58,814 to 50,226
  • The Scottish Sun: -14.1% from 306,930 to 263,512
  • Scottish Daily Express: -11.6% from 61,616 to 54,492
  • Scottish Daily Mail: -0.6% from 103,590 to 102,927
  • Daily Telegraph: -4.7% from 19,580 to 18,650
  • Financial Times: -13.3% from 2,990 to 2,591
  • The Guardian: -10.7% from 11,901 to 10,623
  • i: +11.9% from 16,968 to 18,985;
  • Independent: -30.2% from 4,382 to 3,058;
  • The Times: -1.8% from 19,004 to 18,668.

The figures for the sales of Sunday newspaper titles in Scotland were:

  • Daily Star of Scotland Sunday: -31.6% from 40,665 to 27,814;
  • The Scottish Sun Sunday: -12.2% from 217,948 to 191,364;
  • Sunday Mail: -9.7% from 285,519 to 257,796;
  • Sunday Mirror: -9% from 22,340 to 20,331;
  • The People: -7.9% from 11,395 to 10,499;
  • Scottish Sunday Express: -7.9% from 34,577 to 31,856;
  • The Sunday Post: -12.2% from 188,131 to 165,130;
  • Scottish Mail on Sunday: -7.8% from 92,237 to 85,008;
  • Independent on Sunday: -20% from 6,647 to 5,315;
  • The Observer: -12.4% from 15,837 to 13,875;
  • Sunday Telegraph: -3.7% from 17,033 to 16,399
  • Sunday Times: -9.5% from 50,243 to 45,450.

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