VisitScotland hopes 'Brave' film will boost tourism
18 June 2012 Last updated at 14:48 BST
The tourism agency VisitScotland has said it is launching its biggest ever global campaign in an attempt to cash in on the launch of the animated movie Brave.
The film tells the story of a young Highland princess and has been made by the same studio behind the Toy Story series.
First Minister Alex Salmond is in California for the movie's premiere.
VisitScotland hopes the film will boost tourism to Scotland by £140m.