Lord Jones of Birmingham, aka Digby Jones
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Boss on Digby Jones: The New Troubleshooter documentary

13 May 2014 Last updated at 14:23 BST

The former head of the CBI, who was later a government minister and now a peer, became a broadcaster with his own BBC2 series on business.

Lord Jones of Birmingham was the face of Digby Jones: The New Troubleshooter, and Adam Fleming reports in a Daily Politics film from a County Durham-based dehumidifier firm he helped, where its boss was asked about being "Digby-fied".

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