UK lessons from US election with pollster Frank Luntz
22 November 2012 Last updated at 12:06 GMT
Barack Obama's campaign polling operation has been credited with giving him a mathematical edge over Mitt Romney in this month's US presidential election.
Adam Fleming looks at why some polling exports were wrong with their predictions, as he spoke to Fox News favourite Frank Luntz who had some advice for British political parties.
This clip can only be seen by UK viewers