US election result: Piers Morgan on lessons for UK
9 November 2012 Last updated at 11:20 GMT
CNN's Piers Morgan has covered his first US presidential election campaign state-side and looked at what lessons the result may hold for David Cameron and Ed Miliband.
He warned them "be yourself or you will regret it" in his authored film reviewing the election result for BBC1's This Week.
And he also advised the US president to play more golf with this political opponents.
The former Daily Mirror editor reckoned there was "no logical reason" why Obama should have won, and that Romney was "unable to communicate what he stood for".