Esther Rantzen: on Silver Line phone for older people
13 September 2012 Last updated at 13:51 BST
Esther Rantzen, 72, said she knew about loneliness as she had experienced it, as she spoke about a new telephone service aiming to help older people.
Based on the success of Childline, The Silver Line will be trialled in the Isle of Man this year ahead of a wider launch next year, to offer support and help over the phone, aiming to break the stigma of loneliness.
Liberal Democrat MP and former health minister Paul Burstow, explained the Department of Health's help and backing for the service He claimed loneliness can be as bad a smoking.