Griff Rhys Jones on appeal of the British high street
10 May 2012 Last updated at 16:23 BST
Griff Rhys Jones called for people to join their civic societies - where he is president - to help improve their town centres.
He named-checked Woodbridge, Hadleigh and Cardigan as examples of pleasant towns to visit, but also praised major shopping centres.
Housing minister Grant Shapps explained how 371 towns applied for government help - where 24 will be successful. But he also announced "a package of measures" would come later for all of them.