Could the UK see US-style negative election adverts?
17 January 2012 Last updated at 14:34 GMT
US election battles are played out on TV screens with some of the most aggressive adverts by Republicans about other Republicans, as the party chooses its presidential candidate. But could these negative style adverts come to the UK ?
Advertising executive Benedict Pringles and Baroness Flather compare and contrast the different styles of UK and US adverts, and discuss why we may prefer a more positive message.