Titanic brand becomes big business
The mere mention of the word "Titanic" is enough to conjure up an array of images, many of them tragic.
One hundred years on from the terrible events of that night, the Titanic brand has become a money spinner and, it is hoped, a worldwide attraction for people coming to Northern Ireland.
A current Titanic exhibition at the Ulster Folk and Transport Museum at Cultra has a range of items on display depicting the famous ship.
BBC Newsline's Mervyn Jess reports.