Salisbury Christmas market 'gives £5m boost to city'
Some 94,000 people visited Salisbury's first Christmas Market with organisers saying their "leap of faith" paid off.
The city centre management team has estimated that those visitors spent £2m at the market itself, but a further £3.6m elsewhere in the city.
Graham Gould, city centre manager, said he believed that any opposition to the market had "certainly now faded away".
Plans are already under way for the market, which ran from 29 November to 16 December, to return this year.
The management team said its independent survey had recorded that visitors spent an average of just under £25 each at the market and £38 elsewhere in the city.
Just under half of the visitors came from outside Wiltshire with 12% (11,280) of people visiting Salisbury for the first time.
Other statistics included one stall alone selling five tons of cheese, 6,500 glasses of mulled wine being dispensed, 7,000 bratwurst sausages eaten and more than 1,000 musicians and singers helping to provide entertainment.