Creative festival for Emily Watts Good Story memorial charity

Emily Watts Emily Watts crashed on the first day of the 2012 ski season in the Chamonix Valley

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A charity set up in memory of a snowboarder who died in the French Alps is to hold its first festival in aid of creative businesses.

Emily Watts, 26, from Lavenham, Suffolk, crashed into a snowdrift and suffered a heart attack near Chamonix in December 2012.

The Good Story charity has helped more than 20 businesses with funding.

Founder Rory Watts said he wanted to give young people the opportunities his sister had been denied.

Good Story was the name Emily, also known as Mimi, had chosen for her clothing label.

An experienced snowboarder, the emerging designer had been working in France for a few weeks when the crash happened. She died in hospital five days later.

The charity was set up by Ms Watts' family to help young entrepreneurs

Mr Watts said: "We set up Good Story to help young people find an income from their craft.

"We thought the festival would be a good way to bring everybody together who we've helped so far and expose their work to the public.

"It's a really significant event, it's a moment which brings everyone together and it's brought us closer together as a family."

'Advice and inspiration'

Every three months the charity awards a number of creative businesspeople aged between 18 and 30 free mentoring and funding opportunities.

Titania Fisher, 26, from Norwich, has received support to help make her millinery business a success.

She said: "I am working hard to boost my profile and being more selective about where I sell and exhibit my creations.

"It's amazing [the charity] has been created out of such tragedy... out of their love for her to encourage so many other young people who want to be successful."

The two-day festival at The Gallery Highwaymans in Risby, Bury St Edmunds, opens on Saturday to give creative young people "lots of practical ideas, advice and inspiration from business leaders who have been there and done it," said Mr Watts.

On Sunday members of the public are encourage to "forget the high street" and "discover something unique".

Crafts created by Good Story designers Festival organisers hope the public will invest in the creative entrepreneurs

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