Suffolk organisation 'to boost tourism'

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A new organisation, bringing together businesses, councils and organisations across Suffolk, is being launched on Tuesday to help boost tourism.

The Suffolk Coast Destination Management Organisation (DMO) is being set up with members including Adnams brewery, Suffolk Coastal District Council and promoter Aldeburgh Music.

The new group aims to attract visitors to the Suffolk coast.

On 24 September it is holding a conference on promoting tourism.

The free event is being held in Aldeburgh Music's Britten Studio in the Hoffman building of the Snape Maltings Concert Hall, and local business owners are invited to consider how they can do their part to further promote the region.

Speakers include James Berresford, chief executive of Visit England, Therese Coffey, Conservative MP for Suffolk Coastal, and Tim Rowan-Robinson, chairman of The Suffolk Coast DMO.

Mr Rowan-Robinson said: "Those with businesses in the region know just what this remarkable coastline can offer visitors, and the Suffolk Coast DMO provides the opportunity for us to work together to showcase as well as develop it.

"With growing numbers of visitors in the winter months, particular attention should be given to this period and to what can be done to cater for a greater influx of tourists during this time.

"We encourage local businesses of all sizes and from all sectors to attend the September conference and discover how they can get involved."

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