Burslem's Historic Quadrant receives lottery support
A Stoke-on-Trent regeneration project has received initial support as it bids to secure a £1m Heritage Lottery Fund (HLF) grant.
The city council said, if successful, the funding would be used to regenerate Burslem's Historic Quadrant.
It has been awarded more than £15,000 to develop more detailed plans.
The authority added that the conservation of historic buildings in the town would "act as a catalyst for economic growth".
Reyahn King, head of HLF in the West Midlands, said the investment went "well beyond the bricks and mortar of a building".
Councillor Ruth Rosenau said: "This is a massive boost for Burslem, and builds on tremendously positive work over the last five years to rejuvenate the mother town's historic buildings and preserve the town's heritage."
Since 2007, £4m has been invested in Burslem as part of the Townscape Heritage Initiative, which has seen 36 buildings renovated in the town centre.
Despite the work, Stoke-on-Trent City Council said a fifth of properties in the conservation area were currently vacant and 14 of them were in a "semi-derelict" state.
It added that the HLF grant would also be used to attract new businesses into renovated properties and increase footfall in the town.