Oxford

Sainsbury's removes 'slave' mannequin display

Sainsbury's mannequin Image copyright other
Image caption The dummy was dressed to depict the film's Solomon Northup who is kidnapped and sold as a slave

Sainsbury's has removed a "slave" mannequin from a display after complaints from members of the public.

The dummy, dressed in torn black trousers and a beige shirt appeared in its store in Heyford Hill, Oxford.

Shocked shoppers posted photographs on Twitter of the display for Oscar-winning film 12 Years a Slave.

Sainsbury's said in a statement: "We can only apologise. It's been taken down and clearly should never have gone up in the first place."

The display led to a backlash from Twitter users who thought it inappropriate.

Ava Vidal tweeted: "Can Sainsbury's publicly explain why they thought it was appropriate to promote 'slave chic' as a thing? Disgraceful!"

Little Red tweeted: "Oh my God. Sainsbury's actually did a 12 Years a Slave 'get the look'."

The film, directed by Steve McQueen, tells how free-born black man Solomon Northup is kidnapped and forced into slavery before finally winning his freedom 12 years later.

More on this story

Related Internet links

The BBC is not responsible for the content of external Internet sites