Weetabix products hit by poor wheat harvest

Weetabix boxes Weetabix said wheat did not meet its required standards

Related Stories

A poor wheat harvest has forced Weetabix to scale back production of some of its products.

The breakfast cereal brand said production of Weetabix Minis and Oatibix Bitesize had been temporarily reduced after last year's extreme wet and cold weather hit wheat quality.

The Northamptonshire-based company said it was working hard to restore production to normal capacity.

It apologised to customers and said all other products were unaffected.

In a statement, the firm said: "Unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues.

"This has meant a shortage of supplies of these products to the retailers.

"We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality."

The firm said it was committed to sourcing local wheat, weather permitting, but did not confirm whether it would be bringing in wheat from further afield to address the problem.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Northampton

Weather

Northampton

Min. Night 16 °C

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.