Valentine's night for single people run by Northampton council
A council facing budget cuts of £1.9m is hoping to make a "small profit" from a match-making event.
Northampton Borough Council said its evening of music and entertainment on the night before Valentine's Day was aimed at "singletons".
The £10-a-head lonely heart night at Northampton Museum and Art Gallery is for those aged between 25 and 45.
A spokeswoman for the Conservative-run council said it was one of "the many and varied" its museum service ran.'Wonderful' idea
"These sort of events are self-funding through the ticket sales," she said."Most of the time a small profit is made and then used for other events, so no cost to the council."
Gunella Loe, chairman of Friends of Northampton Museums and Art Gallery, said: "I think it is wonderful.
"It is a way of telling people the museums are here. And if it raises extra money for the museums service then great."
The borough council has drawn up proposals to make savings of nearly £2m. Part of its proposals for 2013/2014 includes raising money from "high quality" events.
Alan Bottwood, the council's cabinet member for finance said: "I know these are challenging times for everyone, and every penny is important."
Northampton Museum boasts an internationally important collection of 12,000 shoes - from ancient Egypt to the present day.