Norfolk ukulele surfer James 'Zip' Pain a hit in America
5 July 2013 Last updated at 12:51 BST
A retired religious studies teacher who filmed himself playing the ukulele while surfing off Norfolk has proved a musical smash in America.
James 'Zip' Pain, 59, of Brundall, Norfolk, has also videoed himself playing the ukulele while skateboarding and riding a camel.
Now advertisers for a chain of music shops in the US have chosen Zip's feat for a television advert.