Norwich to get local TV news and entertainment channel

Managing director of Mustard TV Fiona Ryder says it will be a genuinely local service

Related Stories

Norwich is to get its own local television channel in the second wave of licence awards.

Mustard TV, a joint venture led by newspaper and magazine publisher Archant, has been awarded the licence by Ofcom.

The station is expected to start broadcasting in autumn 2013 on terrestrial channel eight.

It will be on air from 06:00 to midnight, seven days a week offering news, weather and traffic information.

Mustard Digital will start on the internet in January 2013 and be joined by the Freeview service later in the year.

The Mustard Show

Chairman Johnny Hustler said: "We look forward to producing a station which will highlight a wide range of local issues, stimulate well-informed debate and motivate local people to engage."

The station will work on programme content with academic institutions, local businesses and production companies.

The company said in a statement that the channel's news bulletins will devote roughly five times as much airtime to Norwich-focused news each weekday than the existing coverage provided by BBC East and ITV Anglia.

A new programme, called the Mustard Show, will add more than three hours per week of Norwich-related programming to the Freeview schedule in 2013.

Other content will include original local factual, entertainment and documentary programmes, alongside coverage of events, arts and sports.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Norfolk

Weather

Norwich

18 °C 13 °C

Features

  • Cesc FabregasFair price?

    Have some football clubs overpaid for their new players?


  • Woman and hairdryerBlow back

    Would banning high-power appliances actually save energy?


  • Members of staff at James Stevenson Flags hold a Union Jack and Saltire flag UK minus Scotland

    Does the rest of the UK care if the Scots become independent?


  • Women doing ice bucket challengeChill factor

    How much has the Ice Bucket Challenge achieved?


  • Women in front of Windows XP posterUpgrade angst

    Readers share their experiences of replacing their operating system


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.