8 May 2012
Last updated at 17:04
Leading American graphic designer Lance Wyman, 75, was catapulted to the world stage when he created the artwork for the Mexico 1968 Olympics. His work is now being celebrated at the Norwich University College of the Arts'(NUCA) gallery following workshops with the students.
He said: "I enjoy being where the Olympics are going to take place, I think I get that Olympic fever. I’m always so honoured the Mexico '68 work still has a refreshing character about it and this exhibition gives me a chance to step back and look at it through other people’s eyes."
Wyman's career has specialised in the use of icons and graphic communication. He said: "The Olympics graphics are for an international clientele so you naturally migrated to something everybody could understand... and it's fuelled all of my work since."
Early Mexican design played a key role in Wyman's work for the '68 Olympics. He said: "We were doing graphic design a lot earlier than we were doing things associated with spoken or written language – icons are just another way of communicating and interestingly we're getting back into it with our phones and tablets."
Wyman's Mexico '68 is regarded as one of the most famous Olympic logos ever created. Speaking about the criticism surrounding the London 2012 logo, he said: "The graphics are very different to anything that's been done before - I say give it a chance. It can be a very adaptable image and if used that way it could become synonymous with good things that happen."
Other work in the exhibition includes Wyman's designs for the 1970 Fifa World Cup, the Washington Metro route map and President Obama's 2008 poster campaign. He said: "I think we're still learning how to design symbols... there's lots we're going to learn how to do more effectively through that type of language."
Examples of Lance Wyman's work, spanning a career of more than 50 years, are represented in his "timeline of design". The exhibition, You Are Here, can be viewed at the NUCA gallery until 9 June 2012, admission is free.