One Direction Harry Styles rapped by water company

Harry Styles United Utilities said the clip showed water "heading in One Direction - down the plughole"

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One Direction singer Harry Styles has been chastised by a water company which has accused him of encouraging fans to waste water.

Water firm United Utilities criticised a video he posted online, which shows the star brushing his teeth with the tap running.

"A running tap wastes more than six litres of water a minute," said a company spokesman.

Nobody from the band has so far been available for comment.

The firm, which provides water for north-west England, said the clip, which has received more than 1.3 million views, was a bad example to fans of the 20-year-old star, who grew up in Holmes Chapel, Cheshire.

Sean Robinson, spokesman for the water firm, said: "This video shows water heading in 'One Direction' - down the plughole."

United Utilities said it was commenting now on the clip, which was posted last year, because of the "ongoing debate about water efficiency".

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