University's £20,000 fake pub to study alcohol effects
19 February 2014 Last updated at 21:06 GMT
London's South Bank University has built a £20,000 fake pub to test the effect of alcohol on people's behaviour.
The psychology department has created the venue with lighting, music and even pre-recorded chatter, to help drinkers feel that they are in a real bar.
BBC London's Alice Bhandhukravi spoke to Dr Tony Moss, Head of Psychology at South Bank University, and Alcohol Concern's Eric Appleby.