Banks urged to flock to east London's Tech City
23 November 2012 Last updated at 18:11 GMT
It is no surprise the giants of the internet have flocked to the area known as Tech City in east London, but now big banks are heading there too, hoping to benefit from new start-ups.
A new work hub has opened in Shoreditch, in partnership with Barclays, but are the banks really welcome?
BBC London's Matthew Morris meets James Layfield of Central Working, James Haycock of AdaptiveLab, Minister for Universities and Science David Willetts MP, Shaygan Kheradpir from Barclays and founder of The Good Night Lamp Alexandra Deschamps-Sonsino.