London Eye Olympic Twitter positivity lightshow launched

 
Energy of the Nation example The London Eye will light up according to the positive energy being shown by Twitter users

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Legendary athlete Daley Thompson has launched a lightshow on the London Eye which will be driven by Twitter users' enthusiasm for the Olympics.

The landmark will be lit up each night of the Games in relation to positive or negative London 2012 comments on the social networking site.

EDF Energy, which sponsors the wheel, said it was the world's first social media-driven lightshow.

The show will start at 21:00 BST each day of the Olympics and Paralympics.

'Intuitive algorithm'
Daley Thompson at the London Eye The top sporting moments of the day will be projected using different coloured lights

People are being encouraged to tweet their thoughts on London 2012 using #Energy2012.

Experts on "sentiment analysis" developed an intuitive algorithm for the effect, said EDF Energy.

Real-time "social sentiment tracking" splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a lightshow.

If, for example, the nation's energy is 75% positive, three quarters of the wheel will light up.

London 2012 - One extraordinary year

London 2012 One extraordinary year graphic

Each night, the top sporting moments of the day will be projected using different coloured lights.

Thompson, who won gold in the decathlon at the 1980 and 1984 Olympics in Moscow and Los Angeles, said he knew what it meant to know the whole nation was behind you.

He said: "We want to make the EDF Energy London Eye a spectacular showcase of national support for the athletes - and one that will inspire them every night of the Games."

 

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  • rate this
    -5

    Comment number 34.

    Well this should keep some people busy. You know, the one's who sit in front of HYS with their lip curled up, growling to themselves and letting out a "ha" as they rate down anyone who doesn't follow the agenda. Perhaps they should have named it the pathetically sad negativity slideshow.

  • rate this
    -3

    Comment number 52.

    25.NO2CC
    6 Hours ago
    I've got an idea....
    Why don't we just try it?
    I mean... it won't kill anyone
    =========
    I don't know, the way the negativity spills out on this forum it might well. We are going to have one very depressed looking London Eye

  • rate this
    -1

    Comment number 41.

    40.gabrielcrim
    "I'd like to see a 4chan or reddit based campaign to trash this light show with mass negative comments"
    WHY?? thats just childish and you wouldnt need those services to do this anyway, "cough* Twitter users can do the same, hell why not urge BBM users too as well.

  • rate this
    -1

    Comment number 27.

    8. So you won't want any profits invested in the community then Danny? There may well be substantial profits. You don't want the social housing that the village will become?

  • rate this
    -1

    Comment number 19.

    Why do we have to comment subjectively? For just one moment can we not support the measures the Olympic Organisers are taking to make this the most memorable Games of all hosted by United Kingdom? After all, we would want to be able to accept praise as a united country after the event rather than be in the minority who could not be.

 

Comments 5 of 53

 

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