London Eye Olympic Twitter positivity lightshow launched

 
Energy of the Nation example The London Eye will light up according to the positive energy being shown by Twitter users

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Legendary athlete Daley Thompson has launched a lightshow on the London Eye which will be driven by Twitter users' enthusiasm for the Olympics.

The landmark will be lit up each night of the Games in relation to positive or negative London 2012 comments on the social networking site.

EDF Energy, which sponsors the wheel, said it was the world's first social media-driven lightshow.

The show will start at 21:00 BST each day of the Olympics and Paralympics.

'Intuitive algorithm'
Daley Thompson at the London Eye The top sporting moments of the day will be projected using different coloured lights

People are being encouraged to tweet their thoughts on London 2012 using #Energy2012.

Experts on "sentiment analysis" developed an intuitive algorithm for the effect, said EDF Energy.

Real-time "social sentiment tracking" splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a lightshow.

If, for example, the nation's energy is 75% positive, three quarters of the wheel will light up.

London 2012 - One extraordinary year

London 2012 One extraordinary year graphic

Each night, the top sporting moments of the day will be projected using different coloured lights.

Thompson, who won gold in the decathlon at the 1980 and 1984 Olympics in Moscow and Los Angeles, said he knew what it meant to know the whole nation was behind you.

He said: "We want to make the EDF Energy London Eye a spectacular showcase of national support for the athletes - and one that will inspire them every night of the Games."

 

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  • rate this
    +11

    Comment number 13.

    Given the sponshorship for these games, if we can get it to 100%, shouldn't we all get a free Happy Meal?

  • rate this
    +4

    Comment number 12.

    "Sentiment analysis?"

    JUBILYMPICS!

  • rate this
    +7

    Comment number 11.

    Will it be turned off it only 10% of twitter users are 'positive' ? Could be embarrassing.....

  • rate this
    +1

    Comment number 10.

    What absolute idiocy! Most comments about Olympics will be negative from Twitter keyboard warriors, I know, I spend half my time reading their drivel, positive comments are likely to be coming from people who go, and those people won't go on twitter on the days they are there in the majority. This government/LOCOG need a reality check.

  • rate this
    0

    Comment number 9.

    So now we're paying experts on "sentiment analysis" to boost the athletes morale.

    Right ok.

    How about we use this same technique on shaping government policy, seeing as how we have so many twits dreaming up those policies.

  • rate this
    +1

    Comment number 8.

    What a nonsense...they won't be fitting that one up will they! Smoke and mirrors like all of the other Olympic nonsense. There are people living below the poverty line within spitting distance of that monstrosity in Stratford and with the country in the state it's in financially those responsible for wasting this money should die of the shame of it all...

  • rate this
    +5

    Comment number 7.

    I rather like the idea personally.

    It's an effective way of making some people across the country feel part of it all. I don't live near London, and sadly have yet to feel any connection with the Games (yes I saw the torch, but it was quite an antilimax). To me this feels like any other Olympics.

    So no, it's not scientific - it's a bit of fun! I look forward to monitoring what it displays.

  • rate this
    +6

    Comment number 6.

    I think all the homeless and poverty stricken people in London should be given access to Twitter for a day to see what they think of the Olympic campaign, and if the money could be best spent elsewhere. Im sure they will be able to come up with a few ideas.

  • rate this
    +6

    Comment number 5.

    Once again, the technology of our creative people is amazing. However, tweeting people's opinions is dangerous. Twitter can be manipulated, and usually is, and it represents the opinions of only a proportion of the population. Strangely enough, there is a whole universe out there beyond ''Twitbook'. And this phenomenon is starting to fade.....

  • rate this
    +8

    Comment number 4.

    If they had checked twitter for people's opinions before now, we could have been saving the country a fortune!

  • rate this
    +12

    Comment number 3.

    Experts on "sentiment analysis" developed an intuitive algorithm for the effect, said EDF Energy.

    Codswallop...I just finished configuring Twitter Integration into a widely known CRM Application which does exactly this! Algorithm my foot! The Twitter API already has the functionality built in to it to establish the 'mood' of the tweet!

  • rate this
    0

    Comment number 2.

    What a stupid idea. So someone looking at the London eye and seeing it 75% full is going to think what? And who cares what people think? The games are happening it's a bit too late to start working out whether people are enthusiastic or not.

  • rate this
    +1

    Comment number 1.

    I was wondering what the story line for next week's "Twenty Twelve" was going to be. :-)

 

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