London Eye Olympic Twitter positivity lightshow launched

 
Energy of the Nation example The London Eye will light up according to the positive energy being shown by Twitter users

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Legendary athlete Daley Thompson has launched a lightshow on the London Eye which will be driven by Twitter users' enthusiasm for the Olympics.

The landmark will be lit up each night of the Games in relation to positive or negative London 2012 comments on the social networking site.

EDF Energy, which sponsors the wheel, said it was the world's first social media-driven lightshow.

The show will start at 21:00 BST each day of the Olympics and Paralympics.

'Intuitive algorithm'
Daley Thompson at the London Eye The top sporting moments of the day will be projected using different coloured lights

People are being encouraged to tweet their thoughts on London 2012 using #Energy2012.

Experts on "sentiment analysis" developed an intuitive algorithm for the effect, said EDF Energy.

Real-time "social sentiment tracking" splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a lightshow.

If, for example, the nation's energy is 75% positive, three quarters of the wheel will light up.

London 2012 - One extraordinary year

London 2012 One extraordinary year graphic

Each night, the top sporting moments of the day will be projected using different coloured lights.

Thompson, who won gold in the decathlon at the 1980 and 1984 Olympics in Moscow and Los Angeles, said he knew what it meant to know the whole nation was behind you.

He said: "We want to make the EDF Energy London Eye a spectacular showcase of national support for the athletes - and one that will inspire them every night of the Games."

 

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  • rate this
    +2

    Comment number 44.

    Why Oh Why does everything have to be taken with a negative view point, can we not look at this as a bit of fun, which is what it should be.

    In my opinion it will be very interesting, not all people on twitter will be British, thankfully it's worldwide and so will show a Worldwide Opinion which is what the Olympics is all about, UNITY all nations striving to be the best they can be for GOLD.

  • rate this
    +5

    Comment number 7.

    I rather like the idea personally.

    It's an effective way of making some people across the country feel part of it all. I don't live near London, and sadly have yet to feel any connection with the Games (yes I saw the torch, but it was quite an antilimax). To me this feels like any other Olympics.

    So no, it's not scientific - it's a bit of fun! I look forward to monitoring what it displays.

  • rate this
    +6

    Comment number 5.

    Once again, the technology of our creative people is amazing. However, tweeting people's opinions is dangerous. Twitter can be manipulated, and usually is, and it represents the opinions of only a proportion of the population. Strangely enough, there is a whole universe out there beyond ''Twitbook'. And this phenomenon is starting to fade.....

  • rate this
    +12

    Comment number 3.

    Experts on "sentiment analysis" developed an intuitive algorithm for the effect, said EDF Energy.

    Codswallop...I just finished configuring Twitter Integration into a widely known CRM Application which does exactly this! Algorithm my foot! The Twitter API already has the functionality built in to it to establish the 'mood' of the tweet!

 
 

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