28 June 2012
Last updated at 16:02
A collaboration between art and science is raising our understanding of the harm sitting can do to our long-term well-being. Installation artist Michael Pinsky was asked to devise a pop-up venue - known as Fidget - to help the public understand how they can overcome a sedentary lifestyle while still being at home.
On average we spend up to four hours a day watching television and the Fidget experience aims to educate how even the most moderate increase in activity can make a difference. Fidget was showcased at Granary Square in King's Cross, central London. before going on a nationwide tour to coincide with the Olympics.
The project is financially supported by the Wellcome Trust and run by London Arts in Health Forum. Its director Damian Hebron said: "We really wanted to tie in the project with the Olympics, when there will be a lot of people sitting for long periods and watching other people do physical activity."
Wilby Williamson, a registrar in sports and exercise medicine, came up with the concept and said: “I’m passionate about getting people thinking about physical activity and understanding the benefits. As the world moves to a more social media-based world, healthcare professionals need to embrace it to become more engaging and not in a preachy way."
Comedian and actress Katy Brand has lent her support to the roadshow saying she spent too much time at a desk writing. The tour takes in Skegness, Bradford, Edinburgh, Taunton, Newcastle and London and aims to get 16 to 26 year olds, in particular, thinking about being more active without spending money at the gym.