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London 2012: Drive to make London Games pay for Britain
With 30 days to go until the 2012 Games begin the government is hoping events will boost businesses enough to get them through the global financial crisis.
The advertising campaign aimed at promoting London's image can already be seen around the world, but more importantly is it actually working?
BBC London's Adrian Warner talks to Culture Secretary Jeremy Hunt, design critic Stephen Bayley and London Mayor Boris Johnson.
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